Why Optimising Your LinkedIn Profile is Essential for Maximum Impact

Eva Finn

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LinkedIn is one of the most important social media platforms for professionals to showcase their skills, qualifications, previous experience, connect with others in their industry, and build their personal brand. 

With over 700 million users worldwide, LinkedIn is a powerful tool and one which should be utilised by all professionals. Optimising your LinkedIn profile and building your personal brand are essential for the gateway to new opportunities that LinkedIn can provide. 

Here are our Top Five Tips to Optimise Your LinkedIn Profile.  


By following these 5 tips, you can ensure that your profile stands out and positions you as a valuable asset to any organisation. 

1) Tagline 

Your tagline should include your job title, the industry you work in, and qualifications obtained.

It should summarise your professional brand and communicate your unique value proposition. 

Using keywords in your tagline that are relevant to your industry makes it more engaging.

Use titles in your bio that are generic to industry standards. E.g., John Doe, F.S.


2) Be Professional

Choose a clear, professional-looking headshot as your profile picture – remember LinkedIn is different to Instagram. 

Avoid using selfies or casual pictures that do not convey a professional image.

Including a profile picture increases optimisation and adds to the first impression your profile gives to the employer.


3) Showcase Skills

Add relevant skills to your profile and ask for endorsements from colleagues and peers.

Use LinkedIn’s Skills Assessment to showcase your proficiency in a particular skill.

Ensure that relevant education and qualifications are included also as this aids search optimisation.


4) Don’t Be Vague 

Give detail when explaining previous job roles and be sure to list the relevant skills gained during this experience on your profile.

Provide detail of any systems and tools that you have gained expertise in, also. For example SAP, SAGE, and Tableau.


5) Engage 

Engage with your network by sharing updates, commenting on posts, and publishing your own content – don’t be a LinkedIn Lurker!

This will help you stay top-of-mind and build stronger relationships with your connections.


These are just some ways you can make the most of your LinkedIn profile and make it more than just a digital CV.

Following these 5 tips to optimise your profile can lead you to countless new opportunities, collaborations, and partnerships!